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Nightlight Farms

I’ve learned alot in building my first brick and mortar business (nightlightfarms.com) in the past year and a half or so (March, 2012 – July, 2013). They are as follows:

 

  1. I have been incredibly blessed to have such wonderful people come into my life.
  2. Incredible things happen when I put myself out there.
  3. Diligence in the numbers = success for any financial endeavor
  4. To complete a big project, focus all of your energy on it until it is complete.
  5. Always provide consistency and communication to your relationships (employees/clients/peers)
  6. Trading with other vendors is the BEST part of the farmer’s market.
  7. When building a business, it is key to have an environment that you WANT to be in.
  8. Maintenance is what makes a business/relationship/’anything meant to last’ great
  9. I thrive if I have all basic needs met. (see Maslov’s Hierarchy of Needs)
  10. I want and value support from my partner in all projects and endeavors.
  11. Confronting your fears and overcoming them is one of the most challenging and gratifying aspects of building a business.

 

 

 

18 months of work to come up with a few bullet points?

 

Yup! I should be so lucky to work for another 18 months for a follow-up list…

 


Goal Visualization: Finishing up Projects

Forest Find: Cutting Board

Forest Find: Cutting Board

 

This post is to help me visualize completing my goals in the coming weeks. It’s a bit dry, consider yourself warned.

 

The goals I will complete by February 28, ’13

 

  • Taxes Complete (personal & NLF)
  • EW+HI (websites) analytics added and monetized simply
  • GroAction Microgreen course is complete and published
  • Earth Oven roof completed
  • Cutting Board cured, cracks filled with epoxy + oiled

 

 

 

Visualizing the Completion Process

Taxes Complete

This is first on this list for a reason. I have had a serious aversion to doing taxes in the past.  This year I meant to complete it in January… and have yet to do it. When you sit down to do it, it really doesn’t take much time. It’s just a matter of doing it.

I wonder where the resistance comes in doing it. I suppose it’s part intimidation of the unknown and part not wanting to give away hard earned money.

(visioning now) I had resistance doing my taxes earlier, but what worked well for me was setting aside an entire day to do them. Then, once I completed them I allowed myself to do something more fun like work on the Earth oven structure. Heyo, not bad.

Really, they were pretty simple to complete. It started by googling “how to complete your taxes for an LLC” then went to “how to pay yourself from an LLC” and between those two, I was able to lay out the steps needed and just sit down and crank on it. The nice thing about getting my taxes done now means I can setup Quickbooks for the coming year and prepare myself even better for the coming years. This is especially crucial in the coming year because I will have a third entity to report for (GroAction non-profit 501©(3).

 

EW+HI (website acquisitions) Systemized

EW has been hanging over my head a bit over the past couple of weeks so getting this done feels really good. The reason that there has been so much resistance is because of the format of the site. It’s currently 138 pages of custom HTML. Initially, I was thinking about converting it to WordPress but once I realized that the unknown process (of converting the site) was keeping me from doing the conversion, I decided to save the conversion for later and just focus on the basics now.

 

The list of things I did is as follows:

  1. Install google Analytics (1 hour)
  2. Ad Adsense units to each page (1 hour)
  3. Apply for all affiliate programs featured on site (1 hour)
  4. Change affiliate links throughout site to my account (2 hours)
  5. Add click bank ebook links (3 hours)
  6. Add TLA widget on 1 page (20 minutes)
  7. Cross EW off my list and start earning money: just under 9 hours, and incredibly satisfying

 

HI, I just acquired this site last week and am really excited about it. Ultimately I’d like to develop an ebook with video interviews for it, but I will wait until March to outline and develop that.

 

The list of things I did to HI in ‘Phase I’ is as follows:

  1. Transfer site to my hosting account (2 hours)
  2. Install Google Analytics (1 hour)
  3. Install Adsense units on header and footer of pages (1 hour)
  4. Advertise (via email connection) to resident expert on sidebar of pages  (3 hours)
  5. Wrap up Phase I of HI: 8 hours, and a baseline to measure earnings from this exciting new site!

 

GroAction Microgreens Course, Complete and Launched

Oooph, this has been a really big project. I really enjoyed developing it the whole way through, but even with the incredible support team of 5 people, it has been a ton of work! I really see the need to systemize this course development process in order to produce future courses more efficiently. What’s most exciting, is that I can really see this course (and future courses) having a big impact. Clearly, these GroAction courses have the most potential to bring wonderful things into my life. It’s always good to keep this in mind, because it’s easy to forget when I feel burdened by completing the course.

 

Ok, here are all of the things I did to finish this course up and launch it incredibly successfully.

1. Finalized the Content

  • Taking comments from all people who have helped (4 editors) and finalizing the draft. (4 hours)
  • Making each link in the doc work. (3 hours)

 

2. Finishing Design

  • Making design comments (1.5 hours)
  • Making design changes (3 hours)

 

3. Marketing

  • Creating 2 landing pages (3 hours)
  • Creating videos for each landing page (2 hours each. 4 total)
  • Split testing landing pages (2 hours)
  • Developing course with Clickbank (2 hours)
  • Sending to 5 key bloggers (2 hours)
  • Following up with everyone interested previously (2 hours)

 

4. Summary

Finalizing the first paid GroAction course: just under 30 hours, an absolutely incredible sense of accomplishment, and money coming into GroAction each month!

 

 

Earth Oven Roof completed

This is an unfinished project that has been hanging out in the sideyard since the end of summer. It feels great to have it wrapped up. The hardest part was committing to purchasing the materials. Once I had everything, the building was no problem at all.

 

Here’s how I went about things:
1. Purchased all the materials: (3 hours)

  • Posts
  • Concrete for the footings
  • A tin roof
  • 2x lumber to build a roof structure underlayment (gleaned from the NLF grow station)

2. Finished digging the posts exactly where I wanted them and at a depth below the frost line (3 hours)
3. Poured the concrete and set the posts (4 hours)
4.  Built the roof underlayment. (3 hours)
5.  Nailed on the roof (2 hours)
6. Finished the earth oven structure/project: 15 hours, and a great feeling of having completed this project that will last for many years to come.

 

 

Cutting Board completed

This was a small project that I made from a newly fallen tree. Unfortunately, it developed some really large cracks (see above photo) after being inside the dry house for a day. To remedy this, I did the following:

  1. Let it sit outside for 3 months (I think it may need this much time to cure slowly outside… we’ll play it by ear)
  2. Filled the cracks with a clear epoxy or fiberglass resin (1 hour)
  3. Sealed the wood with 5 coats of Mineral Oil (not mineral spirits) (1 coat each day)

Finished the cutting board project: 3 months, 5 days, and an hour. A bit longer than initially expected…

 

 

In Closing

Well a bit dry, but incredibly helpful in helping me accomplish these goals before I head to California at the end of the month.

 

 


Negotiation Strategies – Play their Hand, not Yours

 

photo of the week Feb 5-12,2013

Felling & Falling (White Salmon, Tom)

A note on this photo. Since I’m posting every Tuesday, I have decided to post my favorite photo taken during the previous week. These photos have nothing to do with the post their in, but I’m sure the creatives can draw parallels.

——–

“Seek first to understand, then to be understood.”

-what excellent communicators do

 

Here’s what’s been on my mind today. The dynamics of negotiation.

 

Let’s say for the purposes of this discussion we’re that talking about an item with nebulus value. Say, a beautiful abalone shell.

Let’s also say that we, as the interested party, have an idea of what it is worth to us ($100).

And, let’s assume the seller knows its real market value ($50).

 

Instance 1:

Us: “I’ll give you $75 for that nifty abalone.”

Seller: “Deal”

Deal closes.

End result: We should be thrilled. Afterall we got the abalone for $75 when we “knew” it to be worth $100. We should be thrilled. But we’re not. No, we’re not at all. In fact, part of us thinks that we should have gotten a better deal. We wonder if we should have offered $40 first. We still purchase the abalone, but it just doesn’t feel as good as we thought it would.

We simply don’t feel like we got a deal.

 

Instance 2:

Us: “I’ll give you $75 for that nifty swifty ultra spiffy abalone, good sir.”

Seller: “No way! You dare insult me with that price for such a gem?!? I shouldn’t even talk to you anymore. Ok fine I will, but this time you must offer something close to what it’s actually worth!”

Us (a bit perturbed, but eyes set on the ‘lone): “Hmm… How about $90?”

Seller: (Still showing a bit of disgust) “Still too low pal. Either offer me $125 or get out of here. This kind of lowballing is no good for my prized abalone’s ego.”

Us: “You drive a hard bargain jabroney.” (Taking out a crisp 100 dollar bill and slapping it on that magnificent shell.) “Here’s my final offer. Take it or leave it”

Seller: “no….”

Us: (We pick up mr. Franklin and start walking away)

Seller (waits until we’re 20 feet away): “Alright! Fine. You want it for $100? My wife is going to kill me. Fine. You can have it, just don’t tell anyone.”

Deal closes.

End result: We feel like we got a deal! A great deal at that. It doesn’t matter that this is the EXACT same abalone as the above example. All that matters is that we haggled with the best of them. And won! We’re going to be telling this story to all of our friends for a long time to come.

We ‘know’ we got a great deal.

 

 

What’s the difference in the two situations?

In both examples we’re allowing the other to dictate the value for us. Instead of absolutely knowing without a doubt what the value (to us) is, we let the seller dictate the value. This leaves us open for an emotional experience dictated entirely by the seller.

 

In order to negotiate correctly, we must see the subject of negotation (abalone) as two separate elements:

1. The True Value. This is the value that we know it holds. How we find this is not important. What is important, is that we arrive at this conclusion with sufficient evidence for us to be 100% confident in the value we attribute to it.

2. The seller’s Perceived Value. This can vary wildly. Often times it is higher than our True Value. The seller’s Perceived Value is whatever the seller deems it to be. It can be based on lots of logical things or it can be plucked out of thin air. At the end of the day, It doesn’t matter where the seller gets this value. It is what it is.

 

The Negotiation Process

First. We must internalize what we believe to be the True Value.

Second. We must seek to understand the seller’s Perceived Value.

Third. If the seller’s Perceived Value is higher than the True Value, we must educate them on why the True Value is what it is. If however, the seller’s Perceived Value is lower than the True Value, you can have it for whatever the seller’s Perceived Value is, assuming you can get the seller to tell you the Perceived Value before you tell them your True Value.

When you boil it down. Negotiation is all about understanding the other party’s Perceived Value regardless if you’re the buyer or seller.

 

Skilled negotiators will play their cards close to their chest. Their mission is to determine what value you hold with the subject of negotiation before you determine theirs.  The best negotiators will tease out your perceived value, challenge you a bit and make you jump through a hoop or two, then reward you with a deal that you think is excellent.

This way both parties leave feeling good which, at the end of the day, is all we’re looking for.

 

Your thoughts? Let’s hear ’em in the comments below.